Amper OS

REVOLUTIONARY

Take Control of Your Market Narrative and Drive Growth with Amper’s GTM OS

Purpose-built for adtech leaders

Adtech faces ongoing challenges: tightening privacy regulations, programmatic complexity, and evolving buyer expectations. You need everyone in the market telling the same story. Amper’s GTM OS shows you how. With tailored solutions—category positioning, revitalised strategies, and integrated sales tools—we drive sustainable growth.

Every step in Amper’s GTM Operating System builds on the last, driving alignment from strategy to execution.

Unified Narrative

Amper’s GTM Operating System empowers adtech leaders to unify their teams around a powerful, consistent market story.

Accelerated Growth

Our fast-to-implement, cost-efficient framework maximises your team’s time in the market, accelerating growth without ongoing consulting costs.

STEP 1

Define your product category

CATEGORY DESIGN

Define and control your market space. With deep adtech expertise, we shape a category narrative that positions your brand as essential. Build a foundation to navigate privacy regulations, programmatic complexity, and changing market demands.

Outputs

Competitive analysis report
Market category definition
Key differentiators
Category narrative

STEP 2

Construct your unique value proposition

VALUE PROPOSITION

Lock in a narrative that resonates. We refine your value proposition to ensure it’s precise and compelling. This creates a strong, unified story that’s embraced company-wide, meets buyer needs, and maximises differentiation.

Outputs

Purpose-driven value narrative
A memorable, distinctive headline
Ideal Customer Profile definitions
Pitch deck tying all elements

STEP 3

Align GTM efforts to your growth targets

GTM AND GROWTH ALIGNMENT

Ensure your GTM strategy delivers measurable impact by aligning it with your annual growth objectives. We work closely with your P&L owner and executive team to track its effect on revenue targets and softer KPIs, such as market perception and trust.

Outputs

GTM strategy document
Resource allocation plan
Regular KPI reporting

STEP 4

Equip your sales team to win

SALES ENABLEMENT

Equip your sales team to navigate adtech’s unique buyers with precision. From privacy-conscious advertisers to programmatic buyers, we create templated proposals and targeted materials for quick, consistent responses with messaging that resonates.

Outputs

Modular, effective proposal templates that bring your new narrative to life
Refreshed slide libraries of product solutions, insights, creative solutions and case studies
New pitch story and objection handling guide for sales
Vertical-specific sales materials

STEP 5

Turn product features into powerful benefits

PRODUCT MARKETING

Bridge product and market seamlessly. We craft clear messaging that turns product features into powerful benefits. Aligned to your GTM narrative, control how your solutions are communicated across touchpoints, driving urgency and relevance.

Outputs

Product features and benefits slides
Focused product one pagers
Persona-specific product narratives for agency buyers, direct advertisers and channel partners

STEP 6

Drive results with targeted outbound sales

OUTBOUND SALES

Drive growth with targeted outbound campaigns built for adtech’s challenges. Using best practices from Account-Based Marketing, we craft compelling pitches that connect your commercial teams with potential buyers, agency leaders, and advertisers.

Outputs

Target account lists built based on your ICPs
Fully developed outbound message sequences, supported by ICP-specific pitch collateral
Initial outreach executed in collaboration with your commercial team, followed by training and handover

STEP 7

Build your audience with consistent messaging

AUDIENCE BUILDING

We build on the narrative created during Step 2, refining your value proposition to shape a clear LinkedIn voice for your business. Focusing on three key topics, we execute a LinkedIn strategy to grow your audience and strengthen your share of voice.

Outputs

Content strategy, including individual post development
LinkedIn profile management for a set amount of time
Audience impact analysis

STEP 8

Drive productivity with smarter Go-to-market tools

OPTIMISED GTM TECH STACK

Equip your commercial teams with modern tools. Proposal development to outbound sales, creative automation to AI, we implement tools and connect systems to speed up workflows. We prioritise practicality—modernising where it matters most while respecting legacy systems.

Outputs

New software identified, tested, and implemented effectively
Teams fully trained to maximise tool adoption and impact
Workflows integrated across platforms for efficiency
Results tracked and quantified to measure impact

STEP 9

Embed GTM ownership within your team

TEAM TRAINING AND HANDOVER

Ensure control over your GTM narrative at every step. We implement streamlined handovers that empower your team to execute consistently and prevent message dilution, ensuring the work is adopted and delivering results long after handover.

Outputs